Thrive Marketing Announces Exciting Partnership with Charities Institute Ireland (Cii) for Social Media Management in 2025
Thrive Marketing is delighted to announce our partnership with Charities Institute Ireland (Cii) as their official social media management partner for 2025. This collaboration marks an exciting new chapter for both organisations as we work together to enhance Cii’s digital presence, expand engagement, and amplify the incredible work of Ireland’s leading charitable organisations.
Charities Institute Ireland (Cii) is the representative body for Ireland’s leading and high-impact fundraising charities. Their 325 Members employ 30,000 people and 50% of the overall public fundraising provision within the charity and voluntary sector. The aim of Cii is to promote greater transparency and impact for the charity sector through best practice in governance, fundraising, and financial standards. Thrive Marketing is honoured to be entrusted with managing Cii’s social media presence and ensuring that their mission and values resonate more powerfully across digital platforms.
(L to R) Scott Kelley (COO, Cii), Áine Myler (CEO, Cii), Annelies Coghlan (Education & Governance Manager, Cii), Jennifer Brennan (CEO, Thrive Marketing), Mark Hughes (Director of Communications & Membership Services, Cii), Aideen Stapleton (Membership Support Administrator, Cii) and Caroline Cullen (Marketing Associate, Thrive Marketing).
“We are thrilled to be working with Charities Institute Ireland, an organisation that plays such a vital role in Ireland’s charity sector,” said Jennifer Brennan, CEO & Founder of Thrive Marketing. “At Thrive, we are passionate about mission-driven organisations, and we look forward to bringing our expertise to Cii, helping to grow their online community, foster meaningful engagement, and drive awareness of the outstanding work they, and their members, do.”
Thrive Marketing brings extensive experience in social media management for nonprofits, professional services, and membership organisations. Having worked with esteemed organisations such as Trinity Business Alumni, Barden Recruitment, and Stratis Consulting, we understand the importance of delivering compelling, strategic, and results-driven social media campaigns. Our team will be working closely with Cii to develop a comprehensive content strategy, manage day-to-day engagement, and track performance insights to ensure sustained growth across LinkedIn and Instagram.
“As we continue to support and advocate for the charity sector, we are excited to strengthen our digital footprint with Thrive Marketing’s expertise,” said Mark Hughes, Director of Communications at Cii. “We look forward to working together to create engaging and impactful content that highlights our members’ achievements, promotes sector-wide initiatives, and reinforces the value of charitable organisations in Ireland.”
As we embark on this journey with Cii, we are excited to contribute to a stronger, more connected charity sector in Ireland. Stay tuned for updates as we roll out new content and initiatives across Cii’s social media channels.