Customer Data Elevation Programme

What do you get when you mix…

a GDPR Expert,

a Data Expert, and

a Content Expert?

IMPACT

A 6-week Programme designed to enable you to get the most from your data, gaining key insights to drive your business forward, engage with your customers and have a lasting IMPACT.

Meet the Experts

  • Eileen Ireland

    GDPR CONSULTANT

    Eileen Ireland is a GDPR Trainer & Consultant. She has had a varied career working predominantly in the legal and insurance fields and uses this experience in her everyday work. 

    She is a qualified Data Protection Officer (CDPO) and has taken part in Level 6 QQI Data Protection Skills programme and is a member of ADPO and IAPP. She is also a Lead Implementer in ISO27001 Information Security Management. She has recently completed a Diploma in AI for Business. She is one of those few people who enjoy learning about GDPR and understands why people are afraid to engage with it.

    Eileen makes it her mission to take away the fear from GDPR and has developed a programme where she can guide you through each step pain free.

    She is a friendly, welcoming person who can take any subject and make it easy to understand – no question is considered silly and there are no wrong answers- only new skills waiting to be uncovered. Her motto in her business is ‘Taking the Fear out of GDPR’ and she hopes that through her guidance, training and no-nonsense approach that she is successful in helping all who work and train with her.

    Find out more about Eileen at www.regdpr.com

    Connect with Eiileen on LinkedIn.

  • Tracey O'Neill

    DATA CONSULTANT

    Tracey O’Neill is an experienced Data Consultant, specialising in customer analytics and data-driven strategies. With a passion for simplifying complex data, she empowers businesses to uncover hidden customer value, drive growth, and make smarter decisions. 

    Tracey is the Principal Consultant and Founder of The Data Consultant. Her experience spans across industries and includes extensive work on data consolidation and segmentation projects. Tracey has a Post Graduate Diploma in Business Analytics from Dublin City University and is PRINCE2 Agile certified. 

    “Tracey is that expert voice you always want in the room when making any decision about business data. Her ability to both break down complex issues and processes into easily understood reports, while providing solutions to those issues is an invaluable resource. Her attention to detail is second to none. Tracey will find ways to leverage your data to generate revenue, save time and create efficient processes.”  Marketing Manager, Recruitment Sector

    Find out more about Tracey at www.thedataconsultant.ie.

    Connect with Tracey on LinkedIn.

  • Jennifer Brennan

    CONTENT & MARKETING EXPERT

    Jennifer Brennan is CEO of Thrive Marketing and is an experienced marketing and communications professional with a demonstrated history of working in the private and not-for-profit sector. 

    She is skilled in all areas of branding, marketing, communications, strategy, planning, event management, PR and all things digital.  

    For over two decades Jennifer has successfully led several rebranding projects with leading companies throughout Ireland, particularly those within the professional services, start-up, wellness and sustainability space.  

    Jennifer is also a personal/professional brand and employer brand strategist working with individuals, senior management and c-suite executives to manage their personal, professional and employer brands, along with their online and offline reputation. She helps all those she works with to create a personal and professional brand that places them in the best position to excel in all they do, and to build an employer brand to attract and retain the best talent to build their teams and businesses. 

    Find out more about Jennifer at www.thrivemarketing.ie.

    Connect with Jennifer on LinkedIn.

Programme Schedule

Session 1 - Programme Outline, Setting Your Goals, Meeting Your Experts

Date: Wednesday 5th February

Time: 10am-11am (GMT)

Location: Online

Session 4 - Customer Personas, Content and Channels with Jennifer Brennan

Date: Wednesday 26th February

Time: 10am-1pm (GMT)

Location: Online

Session 2 - Your Data & GDPR with Eileen Ireland

Date: Wednesday 12th February

Time: 10am-1pm (GMT)

Location: Online

Session 5 - 1:1 Coaching Session With Your Chosen Expert

Date: Mon 3rd March-Tuesday 11th March

Time: A 1-hour coaching session at a time that suits you.

Location: Online

Session 3 - Data Health & Customer Segmentation with Tracey O’Neill

Date: Wednesday 19th February

Time: 10am-1pm (GMT)

Location: Online

Session 6 - Group Wrap Up, Shared Learnings, Your Best Next Steps

Date: Wednesday 12th March

Time: 10am-1pm (GMT)

Location: Online

What Does the Programme Give Me?

Bespoke support, advice and guidance on understanding, managing and using your customer data for IMPACT.

Direct access to some of Ireland’s leading GDPR, data and content experts.

A toolkit to successfully manage your customer data and engage with your customers.

A step by step practical action plan to manage your customer data.

And lots more...

Early Bird Rate €995

Early Bird Rate €995

Investment

Investment for the 6-week Customer Data Elevation Programme is €1,195.

Early bird rate available until close of business 22nd January 2025. To avail of the early bird rate please enter the discount code Early2025 when booking.

To secure your spot click the link below.